>>Identity

Art Haven

Rebranding for a Non-profit Community Art Center

Art Haven provides quality art education to almost 1000 children, teens and adults on Cape Ann, including a robust scholarship program and free events for the community. After 10 years the organization had never been branded and needed a new visual identity to act as an umbrella to the two aspects of the program–the children’s programs on one hand and the teen and adult programs on the other. CKD updated the logo to look less child-focused and more inclusive of all students, creating a branded visual identity that could be implemented across all print and digital materials. The new brand is approachable and conveys the positive energy of the studio and the quality of the curriculum. CKD developed marketing materials including a 3-panel flyer, business cards and letterhead, print materials for the Annual Fundraising Campaign, print advertising for all classes and a recognizable look for the center’s social media presence. Templates and style sheets were provided for staff who will be designing new materials going forward. CKD updated the website to reflect the new branding, added functionality to improve usability, and wrote new content including a weekly blog for marketing and SEO purposes.